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LeBron James's Nike deal may be worth more than $1 billion - Sports  Illustrated
LeBron James's Nike deal may be worth more than $1 billion - Sports Illustrated

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

Adidas had a chance to land rookie LeBron James with a 10-year, $100  million contract. Instead, they lowered their offer to $70 million at the  last minute, allowing Nike to swoop in
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in

LeBron James trading card sells for record $1.8 million
LeBron James trading card sells for record $1.8 million

Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All  Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More

LeBron James Helps Nike Make $600 Million a Year and Recently Saw the  Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely  Honored'
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement  deal | Daily Mail Online
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and  Michael Jordan | Basketball News
LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan | Basketball News

Bronny James gets an early start on future with NIL deal with Nike
Bronny James gets an early start on future with NIL deal with Nike

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

Report: LeBron James signs lifetime contract with Nike - Sports Illustrated
Report: LeBron James signs lifetime contract with Nike - Sports Illustrated

LeBron James Signs Historic $1 Billion Deal With Nike |  BashaBearsBasketball.com
LeBron James Signs Historic $1 Billion Deal With Nike | BashaBearsBasketball.com

Nike preaches the greatness of LeBron James as he breaks the NBA's all-time  scoring record | Ad Age
Nike preaches the greatness of LeBron James as he breaks the NBA's all-time scoring record | Ad Age